QUARTER TWO 2018:
THE FUTURE OF SALON SERVICE
AND RETAIL SUCCESS

Learn what consumer behavior experts know about today’s consumer purchasing decisions and what motivates them to buy, return and refer. Build a strategy to develop a consumer culture of trust, loyalty and experience. Discover ways to transform your space with visual merchandising to engage the consumer.

• Discover critical insight to current and future consumer demands for your salon and team, backed
  by leading industry research.
• Learn the science and psychology of merchandising, and how to put it to work for business success.
• Develop a targeted plan to evolve your salon strategy designed to meet the demands of savvy
  consumers.
• Engage your team in a culture evolution to increase customer retention, referrals, and to capture
  retail sales.