QUARTER TWO 2018:
FOCUS ON COLOR.
This spring brings bright, vibrant colors with decadent defiance that strikes a balance between traditional glamour and street style. Consumer’s desire for self-expression and authentic designs is driving beauty toward styles that are realistic, wearable and sustainable at home.
Savvy stylists are a salon guest’s best friend when it comes to modern, long-lasting color and vibrancy. They hold the key to hyper-performance driven beauty solutions that will deliver those coveted laid-back looks with ease.
When it comes to springtime, people across the globe are living more colorfully. Whether an Eco-Chic Beauty or an Urban Angel, fashionistas are ready to celebrate a bright and bold season in creative ways; eager to explore beauty that is vibrant, fresh and new. Looking to celebrate soaring salon profits this spring? Make sure your salon is prepped to blossom with activity that will inspire colorful guest engagement! Our spring campaign, LONG LIVE COLOR, is certain to stage your salon for success.
Lightness & shadow, curvature & line – Beauty resonating from an unexpected perspective. Imagine a hybrid reality where structural design elements are mirrored in the street styling of our own Urban Angels.
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