A 30-year veteran of the salon professional industry, Don Bewley is one of the few hairdresser/owners of a salon professional corporation today. Don founded Eufora International with his wife, Beth, just over 10 years ago with the mission and vision of serving independent salons. Don’s career began in New York City where he trained with the industry’s best and learned to become a talented stylist. He went on to own multiple profitable salon locations and was recognized as one of the top 5 retailing salons in North America. Frustrated by dwindling lack of commitment from professional hair care manufacturers and widespread diversion of salon professional products, Don decided to create a solution to the problem. “Hairdressers built this industry and they deserve to reap the rewards”, says Don, “I believe in the power and talent of my peers, and as a proud hairdresser myself, I know that greater success is possible through the right education and a committed manufacturer who is dedicated to more than just selling products.”
Eufora, now one of North America’s fastest growing professional companies, has built its success by providing unique, top performance “People and Planet Friendly” products. Eufora products are exclusively sold through independent and carefully hand picked salons, as they have been since day one. Don and Beth are proud to have created a company that provides real solutions for your hair.
Eufora believes that passion requires careful cultivation, always driving the integrity and success of their brand by the desire and passion to improve your hair, skin and health!